Katie King & AI in Business

BACKGROUND

Katie King is a well-respected marketing expert who has advised some of the world’s top business leaders and brands and runs a successful marketing agency. She is the founder and Managing Director of Zoodikers Consulting, an award-winning and well-respected digital and content marketing agency in the UK.

In 2018, Katie pivoted away from marketing and seized the opportunity to become one of the first people to talk about the adoption of artificial intelligence in business functions. She published her first book on AI in 2019, and faced a dilemma: her new AI expertise did not align with the established reputation of her agency and her reputation in marketing.

Katie enlisted my support in rebranding herself as a top AI influencer and launching a successful AI-focused sub-business.

HOW I HELPED

To separate marketing and AI revenue streams, I helped Katie conceive and develop AI in Business, a future-focused consultancy offering workshops, training, consulting, and keynotes for businesses looking to adopt cutting-edge technology successfully.

Some of my accomplishments and responsibilities include:

• Creating the overall brand identity including its color scheme, value proposition, and overall messaging
• Helping to position Katie as an expert and thought leader in AI adoption across international markets
• Developing valuable brand assets including blogs, training materials, brochures, videos, infographics, etc.
• Building and maintaining aiinbusiness.co.uk
• Managing social media activity for both AI in Business and Katie King herself

I continue to regularly comment in third-party media on Katie’s behalf. Recent coverage includes The Sunday Times, Raconteur, The CIO Times, and Management Today. I also continue to manage her LinkedIn presence, posting on her behalf to drive leads and thought leadership.

Katie is frequently been included on various Top AI Influencer lists, signalling that our efforts to rebrand her image have been a success.

Visit Katie's LinkedIn here to see what we've managed to accomplish together most recently.