BACKGROUND
Landmark Space is a flexible serviced office provider with locations across London and the rest of the UK. They were looking for a way to provide further value to their clients while also highlighting their dedication to integrating new technology into their spaces.
They enlisted the help of our team to strategize, execute, and promote a lunch-and-learn thought leadership event for their clients in London.
Working closely with the internal leadership team, we organized a panel discussion featuring some of Landmark’s clients and various experts on the ‘future of work.’ I executed a social media campaign from Landmark's profiles on LinkedIn and Twitter in the lead-up to the event, sharing live updates during the event itself. A post-event blogging and social campaign was launched as a follow-up, and a press release was shared with trade, local, and national press. I was responsible for creating and distributing all of this content.
The event was professionally recorded, with a recap video made available on the company website and social media
The outcome was a 20% increase in social engagement, a 15% increase in blog traffic, and several new client acquisitions for Landmark.
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