Leitz Recycle Launch & AWArds campaign

BACKGROUND

ACCO Brands is one of the world's top office product suppliers, with a large portfolio of well-known and much-loved brands including Leitz, Rexel, Kensington, and Nobo.

In keeping with the company's commitment to both innovation and sustainability, they launched an eco-friendly range of popular office supplies through their Leitz brand. The range features binders, folders, staplers, and more that are fully recyclable and made from recycled materials. The ACCO team needed support with launching and promoting the range in their B2B2C channels and securing industry recognition for their efforts.

HOW I HELPED

I supported ACCO UK's marketing team with creating content about the new range, highlighting its features, benefits, and USP. This included articles and press releases for third-party and owned channels, and social media posts for ACCO's sales team.

The annual BOSS Awards recognize and celebrate those in the UK business supplies industry who demonstrate excellence. I helped ACCO's team draft their submission materials to enter the Recycle range in the New Product of the Year category, highlighting the range's value proposition, market fit, and innovation.

When the range went on to win the award, I supported ACCO's team with sharing the news in the trade press and on their social media.